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Are The Yellow Pages Dead?

September 20th, 2008 · No Comments · Domain Name News

Are The Yellow Pages Dead?

Are the yellow pages dead? When was the last time you picked up the big yellow book?

There are some facts that have lead me to ask this question.
- Lately, when you search for a local company, you tend to hit a search engine instead of your big yellow book.
- Has a manual search for a business become cumbersome and obsolete?
- Do you tend to find better search results from Google?
- There are some areas that do not wish to publish or distribute a print copy of the yellow pages due to environmental concerns.

Have we hit an era where everything is becoming digital? Your local newspaper, your local radio station, your local television station all have websites. I guarantee it. Truly print material is becoming a thing of the past.

There are many opinions on this subject. Typically the end result; If you have a business, you need an online presence. If people are searching online for a particular business category, you need to be there. Do a quick search for plumbers in your local community, I will wait. Yes, you will find results. Now if you were a plumber, wouldn’t you want your business listed right along side of your competitors?

The major benefit of having a website for your business is the cost involved. Most yellow pages charge a premium to add your business to their directory. To put your business online on the other hand, you typically only need a domain name and hosting. If you pay someone to create a website for you, you own it for life, a one time fee. Most communities tend to have a business directory where you can add your listing free of charge. The end result – more searches for your business at a cheaper cost to you. I have my different businesses listed on my local website, it generates me a rather substantial amount of revenue.

Did you realize that even the yellow pages has a website? This must raise a few eyebrows. The yellow pages has realized that we are in a digital era and needed to adapt to the change. The amount of directories added to the world wide web would average to be dozens per day.

If you are interested in learning more or
putting your business online with a top ranked website,
visit http://TopRankedWebsites.ca

Tim Brydges

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